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Feast your eyes on Ken Block's new Audi

Oct 16, 2023

Ken Block has revealed his new racer, the first result of moving from Ford to Audi. As you might expect, it's all sorts of epic.

Called the S1 e-tron quattro in Audi speak, with Block tacking on the ‘Hoonitron’ moniker, the car was designed to resemble the classic Sport Quattro S1 racer. And boy does it look good, with a fat front splitter scooping air up and over the bonnet and a tapering roofline to meet a huge rear wing.

It's not quite as stout as the original S1, looking closer to the production RS e-tron GT than any of Audi's hatchbacks, accentuated by the slim lights at either end and a wide stance.

It also gets the Sexiest Wheels of 2021 award. Present your arguments against in the comments for me to ignore, because slightly deep-dished turbofan wheels will always be the best.

READ MORE: * Next-generation A4 will be topped by electric RS model * Ken Block's next Gymkhana video will be electric * First drive: Audi RS e-tron GT

Moving on, as the name suggests, this is an all-electric affair, which is a big move for Block, who previously associated with blown V8s and highly-strung inline-fours. There are two motors, one on each axle, and "power galore", according to the press release, without giving away actual power figures.

"I’m familiar with a wide variety of cars using internal combustion engines and transmissions, but there were a lot of new things for me to learn here. Spinning into a donut at 150 km/h directly from standstill – just using my right foot – is an all-new experience for me," Block said.

Even cooler is that Audi only took four weeks to go from the first drawing to final design, a process that usually takes up to 18 months.

"When we first heard about this project, the whole team was thrilled immediately: we had the opportunity to develop a car that combines an icon of our brand with the future," says Audi's chief designer, Marc Lichte.

"It was about creating a modern, all-electric interpretation of the S1 Pikes Peak. The timeline was extremely tight: while our design process normally takes one to one-and-a-half years, we only had four weeks from the first drawing to the final design.

"We were constantly in touch with Ken Block and his team and engaged in intensive exchanges."

We’ll see the Hoonitron in action at some point next year, as part of a new ‘Electrikhana’ video from Block. There isn't a due date yet but considering Ken has already driven the Hoonitron, it probably won't be too far away.

READ MORE: * Next-generation A4 will be topped by electric RS model * Ken Block's next Gymkhana video will be electric * First drive: Audi RS e-tron GT